Goal: Personalized marketing campaigns, segmented by sport. Strong impact for our sales team.

Seasonality: Built directly for you

TeamSnap, a leading youth sports management technology, works with many sports. But, every sport is unique: in the main value they derive from our SaaS platform, the seasons and months in which they operate, and even the unique dialect they use in discussing their sport. Our mission is to personalize marketing campaigns for each of our five highest-revenue sports, setting up our conversion rates for success.

Deliverables

  • Five personalized marketing campaigns for our top sports, each running at various months throughout the year

  • 6+ part content deliverables for each seasonality campaign

  • Three-part email campaigns built monthly

  • Organic social campaigns (with paid support)

  • Five new customer testimonial videos built by sport

Results

  • Supporting distribution strategy 5x impressions and pageviews on seasonality content

  • 10+ new sport-specific keywords ranking 1-10 on Google, 20+ on page two

  • Sales’ lead-conversion rates rose from 31% in 2023 to 45% in 2024