Goal: Launch a product offering that was 2+ years in the making. Time to make some market noise.

Introducing TeamSnap for Business Registration

We launched our brand-new registration system in July 2023. A milestone product launch for the business, the marketing team was tasked with delivering an impactful go-to-market strategy. Supporting by product, product marketing, sales, and the customer success teams, our marketing team created a two-part campaign delivery: big noise upfront followed by a long-term strategy to drive consistent leads.

Deliverables

  • Press release announcement with media placement

  • Six-part email campaign for customers

  • Six-part email campaign for prospects

  • Launch video 

  • Organic social campaign 

  • SEO-friendly supporting content

Results

  •  86K organic social impressions

  • 750+ page sessions and views on 3.5-min produced launch video

  • 313 new leads in Q3 and Q4

  • Supporting content accounted for 32% of total content users/traffic