Goal: Roll out new branding for our B2B line: TeamSnap for Clubs & Leagues → TeamSnap for Business. Delicate marketing communication for current customers and market new value for prospects.

TeamSnap for Clubs & Leagues → TeamSnap for Business

Just a month before the launch of our new registration product, we underwent a major re-branding effort across all three lines of the business. Re-brand focused heavily on the B2B offering, TeamSnap for Business. A complex go-to-market strategy, our job was to excite new prospects while swaying away concerns, questions, and potential confusion from our customer base.

Deliverables

  • Press release announcement with media placement

  • Four-part email campaign for customers

  • Five-part email campaign for prospects

  • Produced launch video 

  • Ongoing organic social campaign

  • Updates to website, landing pages, navigation, new brand logos, tweaks to entire brand suite

Results

  • 35K organic social impressions

  • 207 new leads in Q3 and Q4

  • Increased email click-to-open rate (CTOR) by five percentage points on re-branding communications.

  • Organic traffic jumped 7% in the following quarter once new URL structure settled in

  • Secured biggest attendance rate at launch webinar (13% increase)